The Ironic Origins of Appril

2023

The beginning

It’s ironic, really. A men’s luxury clothing brand, conceptualized not by a fashion house or a menswear designer — but by a woman.

2023

Amrutha Sasikumar

Then an Anaesthetist-in-the-making, wanted the perfect wedding gift for her would-be husband. Like many men, his wardrobe was a patchwork of the old and the ordinary — desperately in need of a revival. A shirt, she thought. But not just any shirt. It had to be exclusive. It had to be luxury. After all, you get to surprise your husband like this only once.

2024

Search

Her search began. And it wasn’t an easy one. She was a stickler for details — the fall of the fabric, the feel against the skin, the weight of a button, the honesty of a seam. Weeks passed. Store after store, label after label, but something was always missing. And then came the realization: luxury, in its truest sense, was missing from menswear.

2025

The wedding day

Came April 13, 2025 — the wedding day. The gift was ready. But it wasn’t a shirt wrapped in a box. It was something far more enduring the seed of a brand that would redefine men’s clothing by weaving elegance into every fibre, purity into every seam, and legacy into every garment.
That day, Appril was born.

2025

Born of love

Born of love. Of a refusal to settle. Of the belief that men also deserve the uncompromising luxury.
Today, Appril stands as a promise — to those who seek clothing that is more than attire, who crave the quiet confidence that comes from wearing something truly exceptional.

Appril — Own Your Legacy.